Case study Example | Topics and Well Written Essays - 1000 words - 21

Case Study Example Additionally, â€Å"Persuasion  is a matter of persuaders engineering actors decisions to produce the desired action† (Funkhouser & Parker, 1999, p.28). Jill presents raw data to her guests that require her to breakdown for them so that they may be emotionally appealed. She further makes the assumption that once they leave they will read the information in the folder that she presents to them. Jill completely fails to communicate to her guests effectively because of the lack of emphasis to the significance of her proposed research. Effective communication requires adequate appeal to the passion, logic and the character of an individual. Jill’s does not appeal to these aspects hence she is not able to convince her guests to donate towards her research. As pointed out by Barker (2010), â€Å"the key to effective persuasion is having powerful ideas and delivering them well† (p.75). Though Jill presents herself and her work in a systematic and orderly way, she does not convince the guests to be passionate about her work. In addition, she does not appeal to their logic by demonstrating clearly in very basic language how the project would be helpful to the society as well as the donors. Instead, she assumes that the guests (donors) will understand what she is up to. Nothstine & Michael (1989) have mentioned that â€Å"most people have never been trained in formal logic and reasoning† (p. 47). On the other hand, the potential donors are people that are rich and their character may be based on the need for self-actualization. Jill fails to clearly communicate to the guests by appealing to their character. It is clear that there is an aspect that is lacking in the communication, as well put by Mayo and Jarvis (1992), â€Å"Persuasive  communication  is more effective when salespeople create a sense of togetherness with those with whom they speak† (p.1). At the ends of the day, she ends up not getting any correspondence from