Business plan for a new business Essay Example | Topics and Well Written Essays - 2000 words

Business plan for a new business - Essay Example here are still people who are willing to invest part of their earnings in maintaining their gardens because they understand that a neat, planned and lush green lawn is a status symbol and adds pride to their property. The mission of Ladybird Lawn Care is to offer its customers a valuable source for maintaining their lawn and landscaping needs. We believe in exceeding the expectations of our customers by delivering superior quality and innovation. We strive to develop and retain long term relationships with our customers and employees. To be known as the premium landscape and lawn maintenance company in the city of New York; and to expand our operations worldwide. Honesty, innovation and dependability form the foundation for building strong customer relationships. The internal environment of Ladybird Lawn Care considers treating its employees with respect and care which makes their job enjoyable; as a result, the company flourishes. Ladybird Lawn Care is owned by Marina Rivera who is the CEO of the company. He holds the vision that maintaining lawns is equally important as maintaining customer loyalty and employee commitment. Ladybird Lawn Care is a USA based lawn care business which will initially provide service to customers in the city of New York and later expand to the suburbs. The company makes sure that the products it uses to treat lawns are organic and free of harmful chemicals. At Ladybird Lawn Care, the employees are highly trained and best quality lawn care equipments are used to exceed customers’ expectations. Ladybird Lawn Care has established its first office in New York. The target market of the company includes lawn owners that fall between the age group of forty to sixty five. The customers are educated and have an income level slightly above average. These customers are usually busy employees or business owners who believe that a well organized lawn reflects their social status but do not find enough time to manage the lawns on their