Ford and Toyota SWOT Analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Ford and Toyota SWOT Analysis - Research Paper Example . TMC maintains a 16 percent market share in the US. In 2005, it was ranked 8th on the Forbes 2000 directory of the world’s leading companies. Toyota sales also rose by 9.2 percent mostly due to the demand for Camry and Corolla sedans. Weaknesses TMC, in the last quarter of 2009 through to the first quarter of 2010, recalled more than eight million cars and trucks in many recall campaigns and even stopped production and sales temporarily. Japanese car producers have numerously criticized the Toyota Motor Corporation as being more of foreign importers than local producers. Due to the numerous large- scale re-calls, Toyota faced a lot of criticism in 2005. The issue of the quality of their cars was also mentioned at a worrying level (Pershing, 2006).   Toyota was also hit badly by the global economic crisis of 2008. In the same year, Toyota recorded its first annual loss in its 70-year history. The Toyota Motor Corporation, in May 2009, reported a record yearly net loss of US $4.2 billion. This was a major blow to the company especially because it had also recorded a loss the previous year. While its competitors offer most of their brands worldwide, Toyota concentrates most of its brands in Japan and the US thus does not achieve global efficiency. Opportunities Due to the joint ventures with the French motoring companies Peugeot and Citroen, opportunities for Toyota to produce cars in France have risen. When the State Bank of India decreased interest rates on automotive loans citing decreased production as its reason in 2009, a major opportunity was created for Toyota. Due to the rise in gas prices and the growing need to conserve the environment, consumers in North America, mostly, shifted to more fuel efficient, eco- friendly and high quality cars from... Kiichiro Toyoda founded the Toyota Motor Corporation (TMC) in 1937 with its headquarters at Toyota, Aichi, Japan. Being the largest automobile manufacturer, both by sales and production, Toyota employ more than 320,808 people throughout the globe. Here is its SWOT analysis. TMC is the world’s largest motor vehicle manufacturer by both sales and production. It is also a part of the â€Å"Toyota Group† which is one of the biggest conglomerates in the world. Toyota is well known for their environmentally safe, good quality, durable, reliable, convenient and value for money cars. Toyota, in 1997, began manufacture of the world’s best-selling car to date, the Toyota Prius. This was in the bid to provide the world with an environmentally friendly, cheap to maintain car (Liker, 2004). The Toyota Motor Corporation exhibits principles and a culture of continuous improvement and respect for people. Toyota has strong marketing and distribution efforts focused mainly on meeting the diverse needs of their clientele, close involvement of customer’s views in production and high quality sales and services. TMC maintains a 16 percent market share in the US. In 2005, it was ranked 8th on the Forbes 2000 directory of the world’s leading companies. Toyota sales also rose by 9.2 percent mostly due to the demand for Camry and Corolla sedans. their brands worldwide, Toyota concentrates most of its brands in Japan and the US thus does not achieve global efficiency. That provides the ability to produce fuel-efficient, high quality and smaller automobiles.